Make your customers find your website

Imagine that all your clients find you when they search using keywords that match your key search terms. Imagine that you are among top 30 in the search results.

This is exactly what Search Engine Optimization, SEO, can do for you. SEO can be done so well that your website will be placed high in the search results and that your clients will click to your website.

The challenge is to get your website high enough on the search results. If many websites have been optimized to the same keywords as yours, it can be a challenge.

Search Engine Optimization is therefor an area which is needed. Too many websites today doesn't attract enough clients, because they are not optimized. This results in poor placements in the search results.

Why start a Search Engine Optimization at all?

• 70% of all clicks in the search engines comes from the organic search results (the ordinary search results), and the last 30% comes from paid advertises. If you rank high in the search results you will consequently attract more client from your website.
• The big search engines attract more relevant visitors to your website than any other website.
• 85% of all Internet activity is search engine related. If you rank high you will get more traffic
• Research has shown that users hardly go beyond the top 30 search engine rankings for a single search. It is estimated that the top 30 results receive over 90% of search traffic You must be among top 30
• 68% of people using search engines use 2 or more words in their search words. Your website has to be optimized for these search words combinations.
• People finding your site via search engines are more qualified targets for your products and services

To have a high placement in the search engines is important for any company that want to be profiled on the Internet and should be part and parcel of any internet marketing strategy. Think about the companies on top of the searches will get free publicity and traffic.

So the reason for doing a Search Engine Ooptimization of your website speaks for itself.

How we do a Search Engine Optimization

We do the following steps to do a Search Engine Optimization:

Overview of the project and your existing website

First we get an overview of what your business is all about, what are your products and clients and where is your market. You tell us who your competitors are. Second we review your existing websie, to see if there should be any difficulties as regards to Search Engine Optimization and to see the structure of your website. This is to ensure that there is not used any technology that will inhibit the optimization.

Keyword Analysis SEO - Search Engine Optimization

It is important to choose the right keywords because it is the keywords that the customers are searching for. If we do not choose the right keywords, Search Engine Optimization will not work, since nobody is searching for them. We work out a keyword list of up to 20 keywords which are relevant to your business by means of different tools. We do an analysis of those keywords to see if they can generate enough traffic to your website. We also look at your competitors keywords, to see how you can differentiate from them.

Search Engine Friendly content for your website

When the keywords are determined, new content for your website must be written or the existing content must be revised to be optimmized to the keywords that we have chosen. We write the text, where we use the keywords in the right proportions at the right places in the text and in accordance to your marketing message. In this process we work closely together to ensure that the texts communicate your business.

Development of new website or revision of your existing website

We develop a new website for you or revise your existing website where the copy will be placed. To make your website as search engine friendly as possible every website aspect regarding Search Engine Optimization will be taken into the development.

Submission to Internet directories

When the Search Engine Optimization is done we submit your website to the major search engines and Internet directories like Google, Jubii, MSN, Yahoo, DMOZ. Several of these registrations costs money, but they will all increase your link popularity (relevant links pointing to your website). We also submit Google Sitemaps.

Link building

The most important part in getting to the top of the search engines is that there are relevant links on other websites on the same topic pointing to your website. These websites must be relevant and have a high placement on the search engines. We make a working plan for how we get links to point at your website. Examples are articles, discussion boards or pressreleases. This part takes time to do.

Measure the effect of SEO

Before we start the Search Engine Optimization we do an analysis which shows where your website is placed in the search engines. This will be a basis to measure the improvement of your websites placement in the search engines after the Search Engine optimization. You will get this report. When the Search Engine Optimization is done, we run this report one more time and also one time each month to follow the improvements as they take place. We also do weekly searches to make sure that no sudden drops occur.

SEO: How do you get started?

First and foremost you must realize that Search Engine Optimization is not a fast process. It takes time to get your website to rank higher in the search engines. Some part of what we do is on your webpage and some parts are on other websites (Directories etc.). When we have an overview of your business and your website we make an offer that consists of two parts:

• Fixed price to do the optimization
• Fixed monthly price to keep an eye on your website and revise it if necessary.

Contact Better Internet Marketing if you are interested in having a Search Engine Optimization done to get a higher placement in the Search Engines.

We help you attract and retain more clients on the Internet
Better-InternetMarketing.com